54% of people believe there’s beer in Bud Light Seltzer. To correct that misperception, we leaned into a visual metaphor that juxtaposes flavorful, colorful, bubbly hard seltzer against a desert of brown, beer sameness.

Copywriter: Evan Barkoff
Creative Director: Mike Kelley
Director: Andrew Donoho
VFX: Prepost
Edit: Rick Russell
Color: Matt Osborne

Director: Dugan O’Neal
Writer: Evan Barkoff
CD: Mike Kelley
Editor: Dave Anderson

We brought a beloved legend out of retirement but unfortunately these didn't run, so I guess we didn't really bring him back after all. At least we have the memories. If you guess the password of these "budknight" films you win the ability to watch. Or just email me.

Meet Google Home Hub. It’s a new kind of screen.

As part of the 'be good to each other' campaign, we interviewed over 40 baristas and made 12 films about real stories of baristas and customers are being good to each other in Starbucks stores every day.

We also worked with five different animators to create pieces around the products that we used within the films.

Here are some of my favorites.

After launching plain red cups in 2015, some people believed Starbucks was "waging war on Christmas."

But where some saw controversy, others saw a canvas.

2017 Webby Winner

To launch a new campaign for Starbucks called 'Be Good To Each Other', we made something to celebrate all of the good that Starbucks does, and restore millenials' pride in carrying the white cup.

Apparently we made a lot of people cry. Happy tears.